Sunday, September 28, 2025

Filipino Films in the US: Crystal Theatre, Salinas


A long-gone Art Deco mini-palace servicing the Filipino (and initially Spanish-speaking) diaspora AND the raincoat brigade, the Crystal Theatre at 137 Main St began life in the early 1900s as a live theatre before sound came in and its exterior was given its distinctive shell in 1936. 


Of the handful of cinemas in Salinas, the Crystal spent the least on advertising. As such, there are months at a time when the movies aren't even listed. 

CRYSTAL THEATRE SCREENINGS 1956

April 24 – Papa Loves Mambo

May 1 – Mister Dupong

May 8 – Hiwaga Ng Balete Drive 

May 15 – Ito Ang Aming Daigdig 

May 19 - Takas [special midnight screening] 

May 22 – May Bakas Ang Lumipas


CRYSTAL THEATRE SCREENINGS 1957

February 11 – “All Filipino Movie Monday Nite” 

February 25 – “All Filipino Movie Monday Nite” 

March 4 – “All Filipino Movie Every Monday Nite” 

March 11 – “All Filipino Movie Every Monday Nite” 

March 18 – “All Filipino Movie Every Monday Nite” 

March 25 - Tatay Na Si Bondying 

April 1 – “Filipino Movie Nite” 

April 8 – “Filipino Movie Nite” 

April 15 – “Filipino Movie Nite” 

April 22 – “Filipino Movie Nite” 

April 29 – no listing 

May 6 – “Filipino Movie Nite” 

May 13 – “Filipino Movie Nite” 

May 20 – “Filipino Movie Nite” 

May 27 – “Filipino Movie Nite” 

June 3 – “All Filipino Show Tonight” 

June 10 – “All Filipino Show Tonight” 

June 17 – “All Filipino Show Tonight” 

June 24 – “All Filipino Show Tonight” 

July 1 – “Filipino Movie” 

July 8 – “Filipino Movie” 

July 15 – “Filipino Movie” 

July 22 – “Filipino Movie” 

July 29 – “Filipino Movie” 

August 5 – “Filipino Movie” 

August 12 – Nasaan Ka Giliw 

August 19 – Guwapo 

August 26 – Banga Ni Zimadar 

September 2 – [no listing]

September 9 – 1-2-3 

September 16 – Agua Bendita 

September 25 [Filipino screenings moved from Mondays to Wednesdays] - Pag-Asa 

October 2 – Satur 

October 9 – [no listing]

October 16 – Yolanda 

October 23 – Walang Panginoon 

October 30 – “Filipino Night” 

November 6 – Minera 

November 13 – “Filipino Night” 

November 20 – “Filipino Night” 

November 27 – “Filipino Night” 

December 4 – “Filipino Movie” 

December 11 – “Filipino Movie” 

December 18 – “Filipino Movie” 

December 25 – “Filipino Movie” 


CRYSTAL THEATRE SCREENINGS 1958

Crystal Theatre increases its Filipino screenings to Monday and Wednesday nights before ending its newspaper listings in March 1958

January 6 – Malulos   

January 8 – Maryang Sinukuan   

January 13 – Boys Town   

January 15 – Viva Las Senoritas    

January 20 – Sarsu Welista  

January 22 – Haring Tulisan    

January 27 – Dahong Palay    

January 29 – Higit Sa Lahat   

February 3 – Basahang Ginto  

February 5 – Tin-Edyer    

February 10 – Awa Ng Birhen Sa Baclaran   

February 12 – [Mexican film]    

February 17 – Punglo At Pagibig  

February 19 – Luneta    

February 24 – Berdugo Ng Mga Anghel    

February 26 – Carlos Trece   


CRYSTAL THEATRE SCREENINGS 1962

A newspaper article dated March 1962 announces the Crystal Theatre screens Filipino pictures twice a week, although newspaper listings for Tuesday “Filipino Hit” screenings don’t appear until July. [The Californian, 30th March 1962, p.81] 

July 3 – Bisaya Man (Luna Sa Lahat) 

July 10 – Walang Patawad 

July 17 – Ipinagbili Kami Ng Aming Tatay 

July 24 – Veinte Ocho de Mayo 

July 31 – Prinsesa Naranja 

August 7 – Bawat Patak Ng Dugo

August 14 – Kilabot Sa Makiling

August 21 – Drus Na Daan 

August 28 – Linda Mora 

September 4 – Doon Po Sa Amin 

September 11 – Amy, Susy & Tessie 

September 18 – Luis Latigo 

September 25 – Ang Sampaan Natin 

October 2 – Love At First Sight 

October 9 – Puatang Ng Langit 

October 16 – My Serenade 

October 23 - Pakiusap 

October 30 – Unas Sa Loat 

November 6 – Kilabot Sa Barilan 

November 13 – Ang Magkakapit Buhay 

November 20 – Tatlong Kumando 

November 27 - Minerva 

December 4 – Insinikadal Ko Ang Aling Ama 

December 11 – Kung Akoy Mahal Mo 

December 18 – Duke de Borgona 

December 25 – Mga Birhing Walang Langit 


CRYSTAL THEATRE SCREENINGS 1963

January 1 – Nukso At Nukso 

January 9 [screenings change from Tuesdays to Wednesdays] - Hanggang Ng Daigdig 

January 16 – Bale Todo 

January 23 - Triplets 

January 30 – Salbabaw Ng Aking Bangkay 

February 6 – Walang Pangalan 

February 13 – Kung Hindi Makuha Sa Santong Dasalan 

February 20 - Dahlia 

February 27 - Serenata 

March 6 – Kapitan Lilita Limbas 

March 13 – Pitong Sagisag 

March 20 – Prinsipe Diomedes At Ang Mahiwagang Gitara 

March 27 – Awat Na Adiang 

April 3 – Walang Susuko 

April 10 – Wen Manang 

April 17 – The Flash Elorde Story 

April 24 – Bakit Ka Nagtampo 

May 1 – Mga Tigreng Taga Bukid 

May 8 – Kasal Muna Bago Ligaw 

May 15 – Pitong Gabi Sa Paris

May 22 – Pasong Diablo 

May 29 – 7 Amores 

June 5 – Viva Caballeras  

June 12 – Walang Sisihan 

June 19 – Sa Libis Ng Nayon 

June 26 – Konsiterto Ng Kamatayan 

July 3 – Eca Babagot 

July 10 – Karugtong Ng Kahapon 

July 17 – Ganyan Ka Pala 

July 24 – Ay Pepita 

July 31 – Apollo Robles 

August 7 – Kahapon Lamang 

August 14 – Mga Leon Sa Lannsangang

August 21 – Sa Linggo Ang Bola 

August 28 – Bangkay Kay Kaming Hahakbangan 

September 4 – Joey Eddie And Lito 

September 11 – Tatlong Panata 

September 18 - Tirador 

September 25 – Dobol Trobol 

October 2 – Hinihamon Kita 

October 9 - Hinihamon Kita 

October 16 – Sa Ilalim Ng Dalawang Bandila 

October 23 - Krusaldo 

October 30 – Hani-Hani-Mun 

November 6 – Nagbabang Lupa 

November 13 - “Filipino Comedy...starring Nida Blanca” 

November 20 – Sikit Na Siga Pa 

November 27 – Presinto 13 

December 4 – Lutong Makaw + Dugo Sa Aking Kamay 

December 11 – Laliban Kami 

December 18 - NBI 

December 25 - [no Filipino film] 


CRYSTAL THEATRE SCREENINGS 1964

From the beginning of January 1964 the Crystal became increasingly daring in its programming, from nudies and exploitation films to sensationalist horrors. Filipino films started to fade from the listings in mid-1964 because – well, smut sells! The Crystal's advertising of those films was as threadbare as the performers, but to be honest the titles would have sold themselves.   

January 1 - [no Filipino film] 

January 8 – Kapag Buhay Ang Inutang 

January 15 – Lo' Waist Gang 

January 22 – Lovingly Yours 

January 29 – Wala Kang Paki 

February 5 – Puro Labis Puro Kulang 

February 12 - Vengartino 

February 19 – Vatros Vientos 

February 26 – Los Lacuacheros 

March 4 – Gulo Kung Gulo 

March 11 - Panginoon 

March 18 - Katislaloy 

March 25 – Phone Pal 

April 1 - [no Filipino film] 

April 8 – Lelong Mong Pantot 

April 15 – Ginintuang Tinig 

April 22 – Magtiis Ka Darling 

April 29 – Maturan At Lagman 

May 6 – Hawaiian Boy 

May 13 – Bulung Bulungan 

May 20 - [no Filipino film] 

May 27 – Bakya Mo Neneng 

June 3 – Tugtuing Bukid 

June 10 - Tulisan 

June 17 – Bon Voyage 

[no listings from June 24th to July 20th]

July 22 – Baguio Fever 

July 29 – Fil-American Girl

August 5 – Lo' Waist Gang At Si Og Sa Mindoro 

August 12 – Habagat Sa Tag-Araw 

August 19 – Nag Salali Tang Kalansay 

August 26 - [no listings] 

September 2 – Ang Kanyang Kamahalan 

September 9 – Navy Blues 

September 16 – Salamat Po Doktor 

September 23 – Materiales Fuertes 

September 30 – Golden Guitar 

October 7 – Botica Sa Baryo 

October 14 – Villa Milagrosa 

October 21 – Puro Utos Puro Utos [“Last For Season”]  

From October 1964 the Crystal's programming becomes almost entirely Adults Only. The business is then sold by the government in January 1965 for non-payment of taxes [The Californian, 27th January 1965, p.23]; the new owner is listed as Vernon L. Person. The Crystal is then raided in early 1966, with Pearson and his projectionist charged with obscenity (see articles at the end of this post). Pearson was found guilty in March 1966 and sentenced to six months in jail.

The Crystal Theatre goes dark for a while. 

Not a single mention in a newspaper...

,,,until November 1970!


November 20 to 22, 1970 – Pacifica Falayfay


CRYSTAL THEATRE SCREENINGS 1971

March 12 to 13 [opening night] - Ang Mahal Ko’y Ikaw + Because You’re Mine [Romeo Vasquez in attendance] 

March 19 to 20 – El Pinoy Matador 

March 26 to 27 – The Arizona Kid 

April 1 to 2 – Tanzan The Mighty
 
April 8 to 9 - [no listing] 

April 15 to 16 - [no listing]  

April 22 to 23 – Ikaw [Eddie Rodriguez, Marlene Dauden, Liza Lorena and Liza Moreno in attendance] 

April 29 to 30 – Dewey Boulevard + Double Date 

May 6 to 7 - [no listing]  

May 13 to 14 – Si Lucio At Si Miguel 

May 20 to 21 – Ang Tao Ay Makaslananan 

May 27 to 28 – Wedding Bells [listings for the Crystal Theatre cease after this date until 1972]


CRYSTAL THEATRE SCREENINGS 1972

April 13 to 14 – Aloha My Love 

July 20 to 21 – Good Morning Titser 

July 27 to 28 – [no listing]

August 3 to 4 – Captain Barbell Boom! 

August 10 to 11 – [no listing]

August 17 to 18 – Zato-Duling The Crosseyed Swordsman 

August 24 to 25 – Anghel Sa Aking Balikat 

August 31 to September 1 – Si Siyanang At Ang 7 Tsikiting 

September 7 to 8 – The Muslim Commandos 

September 14 to 15 – Dedicated To You 

September 21 to 22 – The Mad Generation 

September 28 to 29 – Mga Anghel Na Walang Langit 

October 5 to 6 – Poor Little Rich Girl [Amalia Fuentes and Anna-Lisa in attendance] 

October 11 to 12 – The Singing Filipina 

October 18 to 19 – Baril At Rosaryo 

October 25 to 26 – Liezl And The 7 Hoods 

November 2 to 3 – Tell Nora I Love Her 

November 9 to 10 – Wrong To Be Born 

November 16 to 17 – Almira 

November 23 to 24 – [no listing]

November 30 to December 1 – Portrait Of An Angel 

December 7 to 8 – Kiko En Kikay 

December 14 to 15 – [no listing]

December 21 to 22 – [no listing] 

December 28 to 29 – Poor Little Rich Girl [Amalia Fuentes in attendance on the 28th] 


CRYSTAL THEATRE SCREENINGS 1973

January 4 to 5 – Agent 7 Our Manduling 

January 10 to 11 – The Gunman 

January 17 to 18 – Waray At Talyada 

January 24 to 25 – [no listing]  

January 31 to February 1 – Gonzales 

February 7 to 8 – [no listing] 

February 14 to 15 – [no listing] 

February 21 to 28 – [no listing] 

March 7 to 8 – Adolpong Hitler 

March 14 to 15 – Baril Na Ginto 

March 21 to 22 – Kulay Rosas Ang Pag-ibig 

March 28 to 29 – Captain Philippines At Boy Pinoy 

April 4 to 5 – Rang Shang-A-Lang 

April 11 to 12 – Kidlat Meets Gringo 

April 18 to 19 – Geron Busabos 

April 25 to 26 – Huwag Mong Ankinin Ang Asawa Ko 

May 2 to 3 – Fastback 

May 9 to 10 – Sa Bawat Hakbang Panganib 

May 16 to 17 – Aloha My Love 

May 23 to 24 – Swani 

May 30 to 31 – Aloha My Love 

June 6 to 7 – Padre Pugante 

June 13 to 14 – "14 Fighting Men” (FPJ) 

June 20 to 21 – Banda 24 

June 27 to 28 – Magpakailanman 

July 4 to 5 – Man With A Gun [English dubbed] 

July 11 to 12 – Bulaklak At Paru-Paro 

July 18 to 19 – The Sinners 

July 25 to 26 – [no listing] 

August 1 to 2 – Good Morning Titser 

August 8 to 9 – Kapwa Kidlat 

August 15 to 16 – May Isang Tsuper Ng Jeepney 

August 22 to 23 – Sarung Banggi  

August 29 to 30 – Sapagka Kami’y Tao Lamang [with Spanish subtitles] 

September 5 to 6 – [no listing]

September 12 to 13 – Buhay At Pagibig Ni Dr Jose Rizal 

September 19 to 20 – Kiko En Kikay [with Spanish subtitles] 

September 26 to 27 – Escarlata 

October 3 to 4 – Tell Nora I Love Her 

October 10 to 11 – Gangsters Daw Kami 

October 17 to 18 – Anna-Lisa 

October 24 to 25 – Samanlulupig Di Ka Pasisiil 

October 31 to November 1 – Kidlat Sa Karate 

November 7 to 8 – Portrait Of An Angel 

November 14 to 15 – Mark Of Kardo 

November 21 to 22 – [no listing]

November 28 to 29 – [no listing] 

December 6 [one day only] – Top Ten 

December 13 [one day only] – Abogado de Campanilla 

December 20 [one day only] – Maginoong Pusakal 

December 27 – Wrong To Be Born [one day only – final Filipino screening] 

The Crystal Theatre finally closed soon after and was bulldozed late 2003 to make way for a new multiplex cinema.

THE OBSCENITY TRIAL 1966

The Californian, 14th January 1966, p.2

The Californian, 12th February 1966, p.15




The Californian, 17th February 1966, p.1

The Californian, 17th February 1966, p.2


The Californian, 18th February 1966, p.1

The Californian, 18th February 1966, p.2

The Californian, 19th February 1966, p.1

The Californian, 19th February 1966, p.2

The Californian, 21st February 1966, p.1

The Californian, 21st February 1966, p.2

The Californian, 4th March 1966, p.2

The Californian, 21st March 1966, p.1

The Californian, 21st March 1966, p.2

The Californian, 25th March 1966, p.9

The Californian, 26th March 1966, p.12

Saturday, September 27, 2025

Filipino Films in the US: Rex Theatre, San Francisco

 

The Rex (later the Bella Union) in 1972

The earliest recorded screenings of Filipino films in San Francisco - and in fact the first dedicated regular Tagalog-language screenings anywhere on the continental United States - were, appropriately enough, in a former Chinese theatre at 825 Kearny St, a short walk from SF's Little Manila. The Rex screenings pre-date other regular Filipino shows at the Globe in San Pedro (November 1947) and the Rio in Soledad, CA (January 1948), hinting at the start of a larger and most probably unlisted network of Filipino-friendly venues. A beautifully detailed history of the Rex is on the San Francisco Theatres blog


Opening as the Shanghai Theatre ("The Only Chinese Theatre In The City") in 1911, it was quickly rebranded the Kearny Theatre, showing non-Chinese entertainment. Burlesque shows and adult roadshow films took over in the early Thirties.   

The Kearny Burlesque closed in May 1945, and was reopened as Teatro Rex, playing Spanish language films before adding Filipino films in 1946:

“...the old and fabled Bella Union, later the Kearny Burlesque, is now the Rex, showing Mexican and Filipino films; the new owner is Maury Schwarz.” [San Francisco Chronicle, 26th June 1946, p.13] 

The first listings for Filipino film screenings start in 1947. The venue is then renamed the Bella Union in 1948 and screened silent films, before switching back to the Rex in February and reverting to its foreign language programming ("Chinese Pictures except Wednesdays"). 


REX SCREENINGS 1947

August 7 – “Philippine Memories (Before War)” + “Road To Tokyo (Filipino Guerrillas)” 

August 10 to 11 – Garrison 13 

August 18 to 19 – Punit Na Bandilla  

August 24 – Sa Paanan Ng Krus    

August 27 to 28 – Malakas Maganda  

August 30 to 31 – Dating Sumpaan    

September 5 – Dating Sumpaan  

September 12 to 14 – Maria Alimango     

September 19 to 25 – Kundiman   

September 26 to 28 – Azucena     

October 3 to 5 – Ikaw Rin   

October 10 to 12 – Magpakailan Man      

October 17 to 19 – Ibong Sawi   

October 24 to 26 – Bayan At Pagibig      

October 31 to November 2 – Tatlong Pagkabirhen    

November 2 to 3 – Punit Na Bandila  

November 7 to 8 – Hatol Ng Mataas Na Langit       

November 14 to 15 - Paruparong Bukid    

November 15 - Garrison 13   

November 16 to 17 – Binatang Parang       

November 21 to 22 – Angel Na Tukbo        

November 23 to 24 - Binibini Pangarap     

November 28 to 29 – Akoy Maghihintay        

November 30 to December 1 – Garrison 13        

December 4 to 6 - Florante At Laura     

December 7 to 8 – Punit Na Bandila        

December 11 to 13 - Kamoning     

December 14 to 15 – Dating Sumpaan    

December 18 to 20 - Martir Ng Bagumbayan    

December 21 to 22 – Sa Paanan Ng Krus    

December 25 to 27 - Death March     

December 28 to 31 – Kundiman  

REX SCREENINGS 1948

January 1 [to 3?] - Mga Anak Na Lansangan      

January 4 to 5 – Leron Leron Sita         

January 8 to 10 - Muya Ng Silangan     

January 11 to 12 – Ikaw Rin        

January 15 to 17 - Giliw Ko    

January 18 to 19 – Azucena        

January 22 to 24 - Ibong Sawi     

January 25 to 26 – Hatol Ng Mataas Na Langit        

January 29 to 31 - Binibini Pangarap      

February 1 to 2 - Magpakailan Man     

February 5 to 7 – Ibong Sawi        

February 8 to 9 - Paruparong Bukid      

February 12 to 14 – Arimunding Munding        

February 15 to 16 - Giliw Ko     

February 19 to 21 – Mga Anak Ng Lansangan         

February 22 to 23 - Kamoning      

February 26 to 28 – Mutya Ng Silangan        

February 29 to March 1 - “First Run Shows – Pictures Direct From The PI”     

March 5 to 7 – Bago Lumabog Ang Araw        

March 12 to 14 - Dasalang Perlas     

March 19 to 21 – Dasalang Perlas        

March 26 to 28 – Isang Halik Lamang

Listings end at this point, presumably for its closure and reopening as the Bella Union silent movie theatre. The "Rex" returns after January 1949.


REX
SCREENINGS 1949

March 23 - REX THEATRE, SAN FRANCISCO: Principe Na Hindi Tumatawa [newspaper article mentions Filipino films are screened near Little Manila, but the theatre is closed much of the time due to a scarcity of prints. listings for the Rex claim “Chinese pictures except Wednesdays”]       

March 30 - Ikaw Ay Akin       

April 6 - Hinagpis       

April 13 - Angelus  

April 20 - Ala Alakita  

April 27 - Victory Joe  

May 4 - [Chinese film] 

May 11 - Romansa  

May 18 - “sequel to Victory Joe with Rogelio de la Rosa” [name unreadable]  

May 25 - Dalawang Daigdig  

June 1 - Aladin  

June 8 - The Voice Of Freedom  

June 15 - [Chinese film]  

June 22 - Binatang Taring  

June 29 - “New Filipino Picture”  

July 6 - “Filipino Pictures Every Wednesday”  

July 13 - [Chinese film] 

July 20 - “Filipino Pictures Every Wednesday” 

July 27 - REX THEATRE, SAN FRANCISCO: Magong Nanunubus [last listing until 1951] 

REX SCREENINGS 1951

By now a recognizable path can be detected for Tagalog prints around California from March 1951 - Wednesdays at the Rex, Saturdays at the Rio Theatre in Vallejo, Tuesdays at the Plaza Theatre in Salinas. 

February 21 to 27 [“New Show Every Wednesday”]: Guinang Takai Chi 

February 28 to March 6 - Labis Na Pagmamahal 

March 7 to 13 - Ang Lumang Simbahan 

March 14 to 20 - Sa Kabilang Buhay 

March 21 to 27 - “Always A Great Filipino Picture Program – Phone...” 

March 28 to April 3 - Padre Burgos 

April 4 to 10 - Damit Pangkasal 

April 11 to 17 - Dalamhati 

April 18 to 24 - Magandang Umaga Maestro 

April 25 to May 1 - Kumander Sundang 

May 2 to 8 - Kay Ganda Ng Umaga 

May 9 to 15 - Dugo Ng Bayan 

May 16 to 22 - Apoy Sa Langit 

May 23 to 29 - Pinaghating Sandaaning Piso 

May 30 to June 5 - Kidlat Sa SIlangan 

June 6 to 12 - Dugo Ng Katipunan 

June 13 to 19 - Sa Piling Mo 

June 20 to 26 - Biro Ng Tadhana 

June 27 to July 3 - Suwail 

July 4 to 10 - Milagro Ng Birhen 

July 11 to 17 - Nakaripang Kamay 

July 18 to 24 - Abogada 

July 25 - “Phone For Next Attraction” [listings stop until 1953]

REX SCREENINGS 1953

November 4 – Og 

November 11 – Santa Christina 

November 18 – Punglo At Pagibig 

November 25 – Lagrimas 

December 2 – Aghel Ng Pagibig

December 9 – Kadakilaan 

The Rex ceases all advertising after this date. The building once again became the Bella Union and was used for live performances from May 1954 interspersed with silent film screenings. Frank Lee took over the lease in 1964 and was the first cinema in San Francisco to show first-release Shaw Brothers films in Mandarin. The cinema finally closed in 1985.